United Nations Joins Forces with MTN Bushfire as Title Sponsor for Creative Advocacy Zone

By: Molatelo Seduwa – 09th May 2024

Amidst the vibrant atmosphere of anticipation surrounding the MTN Bushfire Festival, the United Nations (UN) in Eswatini has ignited a new flame as the official title sponsor for the festival’s social and environmental advocacy space, known as the Bring Your Fire Zone. This groundbreaking partnership, unveiled at a media launch held at House On Fire in Eswatini on May 7, 2024, marks a significant step towards fostering collaboration in addressing global sustainability challenges.

The UN’s involvement in the festival’s Bring Your Fire Zone underscores its commitment to promoting social and environmental causes through creative activism and arts advocacy initiatives. With participating agencies including the United Nations Office of the High Commissioner for Human Rights (OHCHR), United Nations Development Programme (UNDP), United Nations Population Fund (UNFPA), and others, the stage is set for a dynamic exchange of ideas and actions aimed at igniting positive change.

MTN Bushfire’s dedication to hosting a sustainable event that leaves a positive impact on Eswatini’s communities has laid the foundation for partnerships with organizations such as the UN. By aligning with the UN’s Sustainable Development Goals (SDGs), the festival aims to inspire individuals to proactively contribute to social and environmental transformation.

Leading up to, during, and after this year’s festival, a series of activities will be held to engage partners, sponsors, traders, and civil society in supporting the Sustainable Development Goals for Eswatini. Through these collaborative efforts, the festival seeks to create a lasting legacy of positive change and sustainable development in the region.

As the countdown to the festival begins, excitement is mounting for the opportunities it presents to unite diverse stakeholders in the pursuit of common goals. With the UN as the title sponsor for the Bring Your Fire Zone, the stage is set for a transformative exchange of ideas and actions that will leave a lasting impact on Eswatini and beyond.